POLOK S1: PASSIONED, DIVERSE, GENDER NEUTRAL and UNIVERSAL FIT ICONIC FRAME.

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POLOK S1 was designed to become a recognisable icon of modern life. A symbol of irreverence and freedom. It’s the result of 8 years of work and a deep obsession to create a solid and powerful black frame. It unifies the benefits and evolution of the classic optical industry on materials, manufacturing and finish. It includes a powerful, modern and uniquely exclusive look.

With an extremely detailed design, POLOK S1 has the intention to come to life. To achieve great prominence and relevance as a symbolic complement to the look and style. It’s the first generation of a set of unique sunglasses from a model- brand company produced to become a solid alternative against the supremacy of the best-selling classic black sunglasses. A new intensity and style for new generations. POLOK S1 is music, style, intensity and privacy.

Here is where this story begins. With a very passioned, diverse, gender neutral and universal fit iconic frame.

THE PROCESS: REFINED, EXCITING AND FRESH.

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The obsession to create this black frame took many years of work. The S1 model is loaded with years of feedback, customer experiences and our own design studies. Around 12 prototypes were needed to arrive at this first release. POLOK S1 is a fully original design created in Vienna by Rob Adalierd.

With top of the line Italian optic components and acetate, the best top-quality Italian and Asian production, and an Austrian assembly, POLOK S1 is a frame that contains exceptional knowledge, passion and dedication.

POLOK S1 will continue to evolve over time as it undergoes constant refinement. Perpetually improving upon this original design to bring new and exciting iterations, with fresh looks and artistic visions to this fantastic product.

THE LOOK: INTENSE, PROMINENT AND RELEVANT.

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The POLOK S1 design unifies all of the great achievements of the classic black frames into modern form, size and volume. It’s also based on a deep study of the first important classic black acetate frames in terms of design and aesthetic. Every season brought new improvements that varied in popularity, culture and intensity. It’s a black pair of sunglasses that will achieve great prominence and relevance among designers, fashion brands and consumers.

The look of the S1 model is defined by universal comfort, strong distinction, irreverence and freedom. This gender-neutral frame is absolutely eclectic, and doesn’t require any dress code, time of the day or a specified purpose; it’s dynamic enough for any occasion. S1 has its own life like an object created by its functionality and aspect. It’s about sun protection, privacy, and especially about quality and distinction.


As time flows, the S1 model will endure a delicate evolution season by season, year over year. Adjusting in form, size and finish. Making every POLOK part of a limited series to collect that will be available for only a short time. Mass production is not an alternative.